What is P.E.A.C.E.?

Planning, Education, Agriculture, Cooperatives and Environment

Addressing Rural Poverty

“Overcoming poverty is not a task of charity, it is an act of justice. Like Slavery and Apartheid, poverty is not natural. It is man-made and it can be overcome and eradicated by the actions of human beings. Sometimes it falls on a generation to be great. YOU can be that great generation. Let your greatness blossom” - Nelson Mandela

The Challenge: Endemic Rural Poverty

Some 15 million rural South Africans remain trapped in poverty, due to the social engineering of apartheid and the priority given to urban industries in the previous government’s economic policies. Reversing the damage of apartheid’s economic and educational policies and bridging the gap between rural and urban communities is a daunting challenge. Rural communities endure underdeveloped local infrastructure and an inability to communicate effectively through modern means, due to their physical location. With limited fixed line telephone access, no access to the Internet and inadequate cell phone signal coverage, making sustainable economic development a huge challenge.

A Solution: The P.E.A.C.E Model

Established 21 years ago, the P.E.A.C.E Foundation has, over the years, developed a model which has proven its efficacy in a number of communities - creating cooperative jobs, improving education and providing essential, centralized services, to support cooperatives. The P.E.A.C.E. Model has been evaluated by Ashoka as being designed to coordinate and facilitate strategies for the alleviation of poverty in rural communities through the promotion and support of LED. At the heart of the model is the provision of centralized community access to information that supports and promotes LED initiatives, with a focus on the cooperative approach and improved educational standards. The model which is original, sustainable and replicable has an holistic approach to development, which accommodates and services the five central components of the P.E.A.C.E. acronym:


Working in partnership with the private sector and local and traditional leadership, we stimulate Local Economic Development and provide support services to rural communities



Providing online and remote access to educational support material and training courses from pre-school to tertiary



Transforming subsistence farming into commercially sustainable cooperatives and industrializing the agricultural sector

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Providing essential centralized financial management and marketing support services to primary cooperatives



Creating sustainable jobs through waste management- collection and recycling. We also support eco-tourism ventures


Elephants, Rhino's and People (ERP) is an innovative fundraising programme, devised and initiated by the EPI-USE Group (Group Elephant). This initiative plans to raise funds on a global scale to protect the slaughter and endangered status of elephants and rhinos in Africa, with an initial focus on South Africa and it's bordering territories. The programme, built around the concept of going "beyond corporate purpose", plans to raise funds for both grant initiatives, globally, as well as through impact investment opportunities. These funds will be used to provide relevant communities with economic opportunities that will alleviate their poverty and address educational and environmental challenges, providing these opportunities as an incentive to communities to protect and gain income from the protection of elephant and rhinos.

Project Sites

P.E.A.C.E. Projects Location